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The Emmy statuette is the copyrighted property
of the Academy of Television Arts & Sciences and the
National Academy of Television Arts & Sciences
(ATAS/NATAS). ATAS/NATAS also own trademarks
for the Emmy name and the Emmy statuette.
ATAS/NATAS have adopted rules limiting the use
of the Emmy name and the Emmy statuette in advertising
and publicity to uses by Emmy nominees and
winners and entities or persons congratulating them.
These rules may be summarized as follows:
- Emmy winners or those
congratulating them may at any time refer in advertising and
publicity to
the fact that they have won an Emmy and may for one
(1) year after an award is made, use a replica of the
statuette in such advertising. ATAS/NATAS generally
require that the statuette, when used, face left; any
reproduction of the statuette should be accompanied
by ® (which would denote ATAS/NATAS’ trademark
protection). The word Emmy is also trademarked and
whenever possible its use should appear as follows:
“Emmy ®.”
- A copyright notice for the statuette is no
longer mandatory, but when used, should read “©ATAS/NATAS.”
- During each
year Emmy nominees or those congratulating them may refer in
advertising and publicity
to the fact that they have been nominated and,
provided such persons are clearly identified as such,
may during the period from the announcement of
nominations until the following awards presentation
use a replica of the statuette in such advertising, subject
to the foregoing requirements.
- Networks, cable systems, local
television stations and the like may use the Emmy name and
Emmy statuette (subject to the foregoing requirements)
in connection with promotional announcements
for programs or broadcasters (or the like) which
in fact have been awarded an Emmy as long as it is
done within one (1) year after the award has been
awarded, and not thereafter.
- Subject to obtaining specific
authorization,
sponsors of Emmy Awards shows may use a copy of
the Emmy statuette and the Emmy name (subject to
foregoing requirements) in advertising provided that
(i) the advertising occurs at or about the time of the
broadcast of the Award show and (ii) the advertising
makes specific reference to such sponsorship of the
show.
- Additionally inductees into the ATAS Hall of
Fame and persons or inductees congratulating them
may refer in advertising and in publicity to such induction.
Neither the Emmy nor the Emmy statuette is
to be used in connection with such use; the replica of
the Hall of Fame award may not be used either.
Hall of Fame sponsors may use references to the Hall
of Fame and to ATAS in advertising subject to the
same qualifications.
- ATAS and NATAS are currently receiving
requests for use of the statuette on video cassettes of
Emmy-winning shows. It is the policy of
ATAS/NATAS that the statuette may not be used on
video cassette/disc copies of Emmy-winning shows.
However, reference may be made in the printed
material on the cover to the effect that the show is an
Emmy ® winner.
The foregoing policies apply to any advertising and
publicity including on-air (or similar) exhibition,
print, point of sale, and any advertising or publicity
in internet websites or the like.
See also:
Policy Statement (No. 2) Use of Clips From
Emmy Awards Shows/Hall of Fame Shows
Policy Statement (No. 3) Use of Emmy
Name and Statuette in Production, etc.
The Emmy statuette is the copyrighted property
of the Academy of Television Arts & Sciences and the
National Academy of Television Arts & Sciences
(ATAS/NATAS). ATAS/NATAS also own trademarks
for the Emmy name and the Emmy statuette.
Over the years, a number of requests have come in for
use of clips from the Emmy Awards show and the Hall
of Fame show (each a “Show”) in connection with
other programs. ATAS/NATAS have been concerned
that unrestricted use of their rights would dilute the
value and stature of the Emmy and the Hall of Fame.
The purpose of this memorandum is to outline
ATAS/NATAS’ policies regarding such uses.
Use of Excerpts from Primetime Emmy Awards Shows
and Hall of Fame Shows:
- Use of Clips from Emmy Awards/Hall
of Fame Shows in News Reports of these Shows: Audio and audiovisual clips from Emmy
Awards/Hall of Fame Shows may be used in news
broadcasts about these events which occur within two
(2) days from the time the Shows are initially broadcast
(except that clips may be used in weekend-type
news shows during the weekend following the initial
broadcast). The policies governing such uses are as follows:
- The clips are to be used only in the segment of
the broadcaster’s
news program which covers the EMMY Awards ceremony or Hall
of Fame ceremony.
- Aggregate length of all clips in a news
program is not to exceed two (2) minutes.
- Clips
are not to be aired as a part of a news program in any time
zone until completion
of the airing of the Emmy Awards Show or Hall
of Fame
Show in that time zone.
- The broadcaster must
assume all responsibility for obtaining union and/or music
clearances, and must secure the consent of the network which
broadcasts the Show, and the broadcaster must
indemnify ATAS against any claims.
- Other
Use of Excerpts:
In addition to current news broadcasts about
the Emmy Awards ceremony or the Hall of Fame
ceremony,
we receive a number of requests for use of
excerpts from Emmy Awards/Hall of Fame Shows
(“clips”) in
other shows, including entertainment shows,
news shows, website shows and the like. Subject
to clearance
(as outlined below), the policies followed
in this regard are as follows:
- Clips
may be used in news stories (in addition
to those covered under paragraph
1 above) which relate to a recipient of
an award,
e.g.,
if a recipient dies, clips of that person
receiving an Emmy
may
be used in news broadcasts concerning his
death.
- Additionally, clips may be used
in retrospectives and similar shows dealing
with the careers
of recipients.
- Clips may be used in another
award show.
- Clips from an Emmy Awards/Hall
of Fame Show may not be used in or concerning
entertainment programming except as follows:
- Clip(s)
of an awardee (or awardees) or an
inductee (or inductees)
may be used in a televised promotional
announcement
for a period
of one (1) year following the granting
of the award(s) or the inductions, provided
that the
primary purpose
of the promotional announcement is to
congratulate the programs or individuals
appearing in
the promotional announcement.
- Clips
of an Emmy awardee (or awardees)
or Hall of Fame inductee (or
inductees) or other clips containing
performances on
an Emmy Awards/Hall of Fame Show (e.g.
the performance
of a
host or hostess) may be used in televised
non-commercial promotional announcements
for the broadcaster
or for a specific program/program series
if ATAS determines that the use (albeit
promoting another
service or
program) is also of promotional value
to ATAS;
use under this subclause (ii) shall be
limited to one (1)
year from the granting of the award(s)
or the induction(
s) as aforesaid.
- Programs other than
current news shows in which clips
are used may be
broadcast
and rebroadcast without limitation. ATAS
would
also agree that,
in most cases, such programs may be transferred
to video uses, e.g., a retrospective
of an artist which
is first broadcast on television and
then released by home
video. Use of promotional announcements
containing clips shall be limited to
the time periods
specified above.
Written approval for any use of clips
must be obtained in advance in each instance
from ATAS’s
Executive Director (or the Executive
Director’s
designee); except that uses of clips
in entertainmenttype programming [other
than those referred to
in subclauses (i) and (ii) of subparagraph
(d) above] shall 6
require the approval of the ATAS Executive
Committee. Whenever approval is granted,
ATAS
requires that the proposed user obtain
permission from the network which broadcasts
the
Show,
and that it secure any necessary union
or music clearances. Please note that
in some cases where ATAS
is dealing with
a
recognized company, ATAS may permit the
licensee to indemnify ATAS against union
and music claims, as opposed to requiring
the proposed
user
to obtain
the clearances. ATAS reserves the right
to charge a reasonable fee (currently
$500 per request) to cover costs
of
processing requests.
Use of Excerpts in
Commercials:
Except as provided above
with respect to promotional
announcements, it is felt that this type
of use would dilute
the value of the Emmy and the Hall of
Fame. Unless the Executive Committee
were to
grant
a waiver,
clips
from an Emmy show (e.g., a clip showing
someone winning an Emmy or a clip of
someone wearing
the
advertiser’s product at the show) or Hall of Fame
show may not be used in commercial advertising.
Daytime Emmy Awards Show:
The Daytime Emmy Awards Show is produced
in New York by NATAS in cooperation with
ATAS.
Any request for clips from that show
should be requested
from NATAS. Requests for uses of the
Emmy name or Emmy statuette for advertising
related to
the Daytime
Emmy Awards Show should also be requested
from NATAS. NATAS follows basically the
same policies
as ATAS does in connection with granting
clearances.
Other Award Ceremonies (currently non-aired):
- L.A. Area Emmy
Awards: Information regarding this show may be obtained from
ATAS.
- Other NATAS Ceremonies: NATAS
currently conducts the News and Documentary Emmy
Awards, the Sports Emmy Awards, and
various chapters of NATAS present local Emmy
Award ceremonies.
Use of clips from these events for
news reports of such events is governed by
the guidelines
outlined above.
Information regarding other uses
of clips from these
events may be obtained from NATAS.
See
also:
Policy Statement (No. 1) Use of Emmy
Name and Statuette in Advertising,
etc.
Policy Statement (No. 3) Use of
Emmy Name and Statuette in Production,
etc.
The Emmy statuette is the copyrighted
property of the Academy of Television
Arts & Sciences and
the National Academy of Television Arts & Sciences
(ATAS/NATAS). ATAS/NATAS also
own trademarks for the Emmy name and the
Emmy statuette.
Over the years a number of requests
have come in for use of the Emmy
name and
statuette in productions, publications
and the like.
ATAS/NATAS have been concerned
that unrestricted use of
their rights would dilute the value
and stature of the
Emmy
and the Hall of Fame. The purpose
of this memorandum is to outline
ATAS/NATAS
policies
regarding
such uses.
NOTE: None of the uses described
below may be made without express
written authorization.
Use of Emmy Statuette or Certificate
as a Prop in Television Programs
or Movies:
If authorized, the Emmy statuette
or a replica of nomination certificates
may
be used as
a prop in a program or movie as
long as the use
is not
in any way derogatory to the Emmy
and
the statuette or certificate
is an incidental part of the same.
Use of Emmy Replicas; Re-creations
of Emmy Awards Presentations:
Requests for use of replicas
of the Emmy (e.g., the Emmy statuette
used
on the
stage during the Emmy Awards
presentation
or
the statuette located at the
Academy headquarters) and requests
to recreate
or simulate an Emmy Awards presentation
must
be
submitted to ATAS’ Executive Committee
and will be considered on a case-by-case
basis;
however, with the exception of
news or information programming, permission
will not be granted unless the
Executive
Committee determines that there
are unusual circumstances justifying such
use.
Use of Emmy Name or Statuette in
Published Works, Stationery,
Business Cards, etc.:
- If authorized, the Emmy name
and/or statuette may be used
in connection
with printed works,
provided that the work is of
an educational or informational nature,
and the
reference to the
Emmy name
or statuette is non-derogatory
and is reasonably related to
the purpose
of
the work.
- Emmy winners from
time to time use pictures of themselves
receiving
the
Emmy in personal
resumes and the like, and
if authorized, this use will be
permitted.
- If authorized,
pictures of Emmy winners receiving
their
Emmys may
also be used
in printed materials featuring
biographical material about
such winners, provided
that the use is reasonably
related
to the biographical material,
e.g., use of a picture
of an Emmy winner in a souvenir
program
of a stage play in which
the Emmy winner
appears,
use
in biographical
articles about the winner,
etc.
- We have received
requests from corporate Emmy winners
to use replicas
of the Emmy
on stationery and the
like. Although Emmy winners
may
make reference on stationery,
business cards and the
like to the fact
that they have won
an Emmy,
they may
not use replicas of the
Emmy for this purpose.
Use
of Emmy Name or Statuette on Websites and the Like:
The Emmy name and Emmy
statuette may not
be used on or in
connection with
websites or the like,
except with prior
written approval.
Use of Emmy
Name
or Statuette in Merchandising:
The Emmy name and
Emmy statuette may not be
used in connection
with merchandising
items except with
prior approval of both ATAS’ Board of
Governors and NATAS’ Trustees.
See also:
Policy Statement (No.
1) Use of Emmy Name
and Statuette
in
Advertising,
etc.
Policy Statement (No.
2) Use of Clips From
Emmy
Award Shows/Hall
of Fame Shows. |
