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Part 1 - Written Essay
Identify a nationally distributed television program which is currently airing (broadcast or broadband) that does not have a companion interactive component, and then address how and why an interactive element would successfully extend the program's brand and audience.
Some topics for discussion might include:
* Why create an interactive presence for this show?
* What needs/concepts might the concept satisfy?
* Who benefits most, and why: consumers, networks, businesses?
* Ideation and execution: What works and what doesn't?
* How would you integrate the interactive content into the program?
* Does the interactive content influence or change the show's core concept?
* Single vs. multiple screens: What is the right amount of information?
* ROI: Subscriptions & eCommerce? Brand awareness? Cross promotion?
* Viewer retention: What will keep end-users coming back?
* Demographics: Does the content have a limited or wide appeal?
* Wireless extensions of the brand: Wi-Fi, PDAs & cellular phones.
* What's next: Can you show us something we've never seen before?
Part 2 - Video (DVD format)
Speaking directly into the camera, answer the following question:
Over the next decade, Interactive Media will play a truly dramatic role in the way we communicate. Looking forward, how do you see the medium developing and what role do you expect to play in its growth?
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