2008 PRIMETIME EMMY® AWARDS
OUTSTANDING CREATIVE ACHIEVEMENT IN INTERACTIVE MEDIA
HBO VOYEUR
Company: Big Spaceship
Additional Co. Entrant:
-BBDO New York
-HBO
ABC FAMILY'S KYLE XY: THE COLLECTIVE EXPERIENCE
Company: ABC Family
LOST 'Find 815'
Company: ABC Inc.
Additional Co Entrant:
-Hoodlum
THE HEROES DIGITAL EXPERIENCE
Company: NBC.com
THE L WORD INTERACTIVE
Company: Showtime Networks Inc.
Additional Co. Entrants:
-The Electric Sheep Company
-Ourchart.com,LLC
-FanLib
AMERICAS PLAYER INTERACTIVE [BIG BROTHER]
Individual Entrants:
-Jeff Sellinger - EVP/GM CBS Mobile Additional Indiv.
-Cyriac Roeding - CBS Mobile
-Ghen Maynard - EVP Alternative Programming/New Media
-Malene Sam - Account Exec CBS Mobile
BRAVO MEDIA'S PROJECT RUNWAY
Company: Bravo Media
BRAVO MEDIA'S TOP CHEF
Company: Bravo Media
DANCING WITH THE STARS MULTI-PLATFORM EXPERIENCE
Company: ABC.com
THE DISNEY CHANNEL GAMES DIGITAL MEDIA EVENT
Company: Disney / ABCTelevision Group
Additional Co Entrants:
-Creative Asylum
-Walt Disney Internet Group
These Finalists were determined by the Round 1 Interactive Media Peer Group judging between June 23-July 14th 2008. Next step in the Awards process is the Blue Ribbon Panel Judging that will take place in Los Angeles on Thursday 8/21 - it's that judging session that will determine the winners of the 2008 Primetime Emmy Awards for Interactive Media. One, more than one or no award can be given in this juried area. There are no nominations. The finalists are not to be counted as nominees. The announcement of one, more than one or no winner will be made in September 2008.
If you have any questions, please contact the Interactive Media Peer Group
Awards Committee: Geoff Katz /
/ 310.770.8312
THE AWARD
The Interactive Media Primetime Emmy® Award honors an interactive media program, or series commercially deployed domestically in the period of June 1, 2007 – May 31, 2008 that demonstrates outstanding creative achievement in interactive media for a fiction or non-fiction based program or series. One, more than one, or no Primetime Emmy® statuette will be awarded to the individual(s), company or partnership of companies directly involved with and principally responsible for the recognized interactive media program or series.
This Primetime Emmy® Award celebrates the original or daring leap forward, the visionary approach to engaging and entertaining viewers that inspires future efforts of interactive media producers and illuminates the creative possibilities of interactive media for members of the Academy of Television Arts & Sciences. Acknowledging that audiences increasingly demand interactive, cross-media content and features that provide entertainment, enhanced access to information, and opportunities for participation and community engagement, the Primetime Emmy® Award for Outstanding Creative Achievement in Interactive Media identifies the best interactive media program or series produced during the eligibility year.
INTENT
The Interactive Media Peer Group was created in 2000 to acknowledge the evolving landscape of television. Specifically, the peer group recognizes that audiences are becoming more engaged in the television viewing experience through the interactive media features of programs or series originally created for and delivered via broadcast, cable, satellite, broadband and mobile networks.
The Primetime Emmy® Award winner(s) for Outstanding Creative Achievement in Interactive Media will take the viewer significantly beyond the traditional passive, linear experience of a program or series by providing one or more participatory interactive features that are expressive, useful, informative and pleasing and that clearly demonstrate best practices in interactive media with regard to concept, storytelling, user experience and visual design.
AREAS OF COMPETITION
In 2008 the Interactive Media Peer Group will award excellence for Outstanding Creative Achievement in Interactive Media in the following two areas of competition:
Outstanding Creative Achievement in Interactive Media—Fiction
The Primetime Emmy® Award for 'Outstanding Creative Achievement in Interactive Media—Fiction' recognizes overall creative excellence in the interactive media components of a fiction based program or series.
Interactive media presents opportunities for audience engagement in a program or series that go beyond the passive, linear experience associated with traditional television viewing and may include features such as access to additional information, extensions of content such as plot or characters into interactive cross media environments, or elements that facilitate individual or community participation in the program or series.
Eligible entries in this area of competition include the interactive media components of a Drama Program or Series, Comedy Program or Series, Made-for-Television Movie, Miniseries, or Dramatic Special originally aired or transmitted during the eligibility year and delivered to viewers via Broadcast, Cable, Satellite, IPTV, Broadband, and Mobile networks or some combination thereof.
Outstanding Creative Achievement in Interactive Media—Non-fiction
The Primetime Emmy® Award for 'Outstanding Creative Achievement in Interactive Media—Non-fiction' recognizes overall creative excellence in the interactive media components of a non-fiction based program or series.
Interactive media presents opportunities for audience engagement in a program or series that go beyond the passive, linear experience associated with traditional television viewing and may include features such as access to additional information, interaction with the stars, personalities or content of the program or elements that allow the viewer to interact with and possibly affect the action taking place within the program or series.
Eligible entries in this area of competition include the interactive media components of a Reality Program or Series, Reality Competition Program or Series, Variety Comedy Or Music Program or Series or Non-fiction Program or Series originally aired or transmitted during the eligibility year and delivered to viewers via Broadcast, Cable, Satellite, IPTV, Broadband, and Mobile networks or some combination thereof.
Entries will be evaluated based on (but not limited to):
Overall Creative Excellence
The depth, breadth and level of appropriateness of the unique creative features of the interactive media components of the program or series.
Interactive Storytelling
The degree to which the interactive media features of the program or series are integrated within a storytelling scenario and the extent to which they enhance, extend or impact the narrative experience.
User Experience
The aesthetic quality of the interaction model, including visual design, navigation, and ease of use of the interactive media features, that, in total, enhance the enjoyment and engagement of the viewer
Overall Strategy
The degree to which the interactive components of the entry contribute to the strategic success of the production, including appropriate integration of features, platforms, and revenue opportunities for to the intended audience demographic.
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