Larry Fraiberg, Veteran Television Executive Known for Contribution to Local Stations
In honor of his distinguished career in television, Fraiberg received a personal Peabody Award in 1985.
Larry Fraiberg, a longtime television station executive, died March 26, 2011, after a long illness. He was 89.
After service in the U.S. Air Force during WWII, Fraiberg began his television career in 1951 as a general sales manager for KPIX San Francisco. He later became general sales manager for WNEW-TV New York in 1959 and went on to create a sales division for Metromedia in 1962.
In 1963 he became vice president and general manager of WTTG Washington, D.C. He went on to serve as vice president and general manager of WNEW-TV New York from 1965-1969 (and again from 1971-1977), President of Metromedia from 1977-1979, and then President of Group W TV Stations, the local television division of Westinghouse (which has now merged into CBS).
A graduate of UCLA, Fraiberg served as a member of the National Endowment for the Arts, National Committee on American Foreign Policy, Muscular Dystrophy Association of America, Chelsea Theater Center, Consumer Action Now and the Mayor’s Committee for a Better New York.
In 1985 he was honored with a personal Peabody Award in acknowledgment of “a lifetime of stewardship to great broadcasting.”